写外贸开发信都来给我用这个AIDA结构‼

写开发信可以说是外贸业务员蕞基本的技能之一了，但是想要写一封吸引客户回复的开发信也没那么容易
今天就给大家介绍一个写开发信超好用的公式：AIDA模型
A：attention 吸引客户注意
I：interest 让客户感兴趣
D: desire 触及客户需求
A: action 促使客户行动
把模型结构融入到开发信中，结合外贸金句，写好开发信轻轻松松！小伙伴们快来试试吧～

1. Attention + Interest

A:如何吸引客户注意?
*XXX recommend I reach out to you for talking about the xxx business.
是XXX推iian我来和您lian系商讨关于XXX的生意。
（xxx需要是客户的同事姓名，在Linkedln上找到正确的姓名即可）

1、第二句话直切主题, 引起兴趣
Yes, this cold email as you can tell right away. But it's a brief and all-to-the-point one. Let me explain please.
这是一封可以立马读取的email,但它只是一封简短而切中要点的开发信，请允许我解释一下。

可以切入3个角度
1. 客户目前市场终端反馈的一些产品问题，以及竞争对手的差异化。
2. 与客户的经历建立链接，这些问题可能已经发生在客户身上。
3. 展示自己客户案例，表明来意以及优势。

第1封示例：

Dear XXX,
XXX recommended I reach out to you for talking about the xxx business.
Yes.This is a cold e-mail as you can tell right away.But it is a brief and alkto-the-point one. Let me explain please.
1. We*ve been hearing from several eXisting famous brand's customer that they've been experiencing significant xxx issue recently. This is issue A, B and C.
2. Where did we get the feedback from? It was actually from the E brand F brand distributor who was cooperated with the E brand and F brand in the past 3 years, but stopped this year due to product problems and low profit.This problems also appear in your comPany product.
3 .Why am I writing this email? Let*s work together. You will be surprised next time when you look at your sales number after you start selling our New xxx. We've developed our solution to support leading enterprise such as XYZ with stability security and reliability.
We value your time and we don't BS around. Sample could be provided for evaluation.
Last but not least, I am xxx from XXX

2. Desire

D: 直戳客户需求
♦下面就要解决用户的Desire。可以从3个角度入手：
1. 让客户赚取更多的利润。
2. 提高品牌知名度。
3. 打败竞争对手

一般引起客户可以赚更多的心思，是最有效的。第2封可以介绍自己产品规格合规，突出合作案例，再推客户当地销售最旺的产品 （多赚利润1）,改用什么包装更省钱（多赚利润2）,再推1-2个新品， 节约客户开发和调研市场时间（多赚利润3）。

同时如果客户还没建立自己的品牌，那么
可以建议客户建立自己的品牌。有品牌的话，建议客户建立满足新需求的产品线。
一句话，就是让客户觉得和你合作能赚的更多！ ！

第2封示例：

Hi xxx,
According to your reQuirement in the market, the xxx we are supplying to US are mainly 001 and 002. In US market, we are working with many brands, whole sales and stores. Based on our experience, we think "002" is more popular in your market as many of our customer from US are buying this type which are hot sell on US market
I don*t care, this might be your first reaction."Who are you"? l don*t know you and you don't know me. Why do I bother to care?
I know you will care xxx.You are in the perfect market for our new product line and find that your website sold A brand xxx. Have you considered that the high-end product will continue to sell the famous brand and product and sold the new low-end xxx with your brand? Understand there are already competitors. But the pie is still enough for you to get a decent size slice.
We all know that sold a brand product can't get too much profit as there too many dealer in the market. We can help you boost your brandincrease safe supply chain less style problems also saving the the purchasing costdfs worth of opening a door for alternative options.
Detail information will be sent in another separate email

3. Action

A: 唤醒行动，做优质备胎
写完前两封开发信，你其实已经干掉了很多裙fa、偷懒、不认真调研客户背景的同行。下一步，就要让客户采取行动。第3封除了介绍产品外，一定要加上备胎发言。

现在开发的供应商，一定已经有自己的常规合作伙伴了。我们能成为他的备胎，就是开发的胜利！

文案给你，到处可用:

We act as a supplement for the great work others do. I am happy to add value, even if we never work together.
You tell me what works for you"ll make it happen. Simple as that. Thank you for your time.

第3封示例：

Hi xxx,
According to your reQuirement in the market, Attached the top rated xxx specification and images.
All of our product have undergone rigorous testing and also meet the standard ofCE-EN-XXX
Our industry is not bigbesides usyou can purchase from Taiwan,and our advantage is supply chain and design.Which can help you get more market share.
Purchasing good product is not easy and also has risk to change supplier more or less. Its not need to change. You can add supplier for reference.
We act as a supplement for the great work others do.l am happy to add value even if we never work together.
You tell me what works for you. I"ll make it happen. Simple as that.Thank you for your time.